Branding & Identity

A full identity system, built to work everywhere it lands.

Complete brand identity systems covering logo design, colour palettes, typography and visual guidelines that give you a recognisable presence in your market.

What's Included

Primary logo plus horizontal, stacked, icon-only and single-colour variants
Colour palette defined for print (CMYK/Pantone) and digital (HEX/RGB)
Typography hierarchy with licensed or open-source typeface selection
Brand guidelines covering usage, spacing, do-nots and tone
Stationery and business card design
Social media profile assets and post templates
Signage, vehicle livery and uniform artwork where required
Full source and export handover in AI/EPS, SVG, PNG and PDF

About Branding & Identity

A brand is the shorthand your customers use to decide whether you're worth their time. It has to hold up at every size and in every context: on a shopfront, a van, an invoice, an app icon and a 40×40 pixel social avatar. So the work starts with the business rather than the logo. What do you sell, who buys it, who are you up against, and what should someone think the second they see your name?

From there I build the full identity system. A primary logo with the lockup variants you will need in practice, a colour palette that holds up in print and on screen, a type hierarchy, and the supporting elements that tie it all together. You end up with a usable asset pack and a set of guidelines, so the identity survives being handed to a printer, a signwriter or a future developer.

Branding is where most of my client work begins. Salons, trades, gyms, charities, football clubs, online schools and software platforms have all started here. It also makes everything downstream cheaper and quicker, because the website, the print run and the ad creative are all working from one agreed visual language.

Ideal For

New businesses that need a credible first impression
Established businesses that have outgrown a DIY or inherited logo
Rebrands after a change of ownership, direction or market
Sub-brands, product lines and second locations

How It Works

Discovery: A conversation about the business, the customers, the competition and the impression you want to leave. Existing assets, preferences and non-negotiables all get captured here.
Direction: Initial routes that each take a different position on the brand, so the decision is about strategy and feel rather than picking a favourite font.
Refinement: The chosen direction becomes a full system: variants, palette, type and supporting elements, tested at real sizes and in real contexts.
Handover: You receive every file format you need, organised and named, alongside guidelines so anyone can apply the brand correctly without asking.

Branding & Identity for Clients

Businesses in the client showcase that have had branding & identity delivered as part of their project.

Agilexe: Advanced AI tools suite for military and training applications.
Beauty By Design: Alverstoke beauty studio with 5-star rating and 200+ reviews.
CheckYourHeart: Memorial charity promoting heart health awareness.
Claire's at Bury House Bistro: Local Gosport cafe with diverse food options.
CW Plastering & Building: Local contractor specialising in high-quality plastering services.
DJF Carpentry: Hampshire carpentry and building company with 15+ years experience.
DooLittles Pet Sitting: Trusted local pet sitting service in Gosport.
Fitness24: Round-the-clock fitness centre.
Fusion Club: Multi-site hybrid gym group in Portsmouth, Gosport and Southampton, running on a custom membership, events and merch platform.
Innox Waste: Licensed asbestos specialists running on a bespoke website and content system built to turn compliance-driven searches into booked surveys.
Janette Jordan: Houston-based estate agent.
Landlord Guru: Property management service for UK landlords.
LINCC: Real-time local discovery app for events, deals, and things to do nearby.
Mirror of Hope: Person-centred counselling service.
QuestDJ: Professional DJ service for weddings and events.
Smyths Hair: Southsea-based hair salon.
TeddyGrace: Hair and beauty salon in Gosport and Fareham.
The BOS (British Online School): Global online education platform offering flexible British curriculum to ages 5-16.
Who's Walking Who: Professional dog walking and pet care in Warsash, Hampshire.

In My Own Ventures

Businesses from my own portfolio where this work was done first-hand rather than for a client.

REL Design: My first business as a freelance graphic designer.
Kings Cup®: A drinking game based on Ring of Fire that sells on Amazon, TikTok, and eBay, bringing fun to social gatherings.
Block Recruit®: An Emerging Tech Recruitment Firm specialising in connecting talented professionals with innovative companies.

Pricing

Branding & Identity is quoted individually on scope, complexity and timeline, and there are no fixed packages. Work starts from £500.

Branding & Identity: Frequently Asked Questions

What do I receive at the end of a branding project?

An organised asset pack with your logo and its variants in vector (AI/EPS/SVG) and raster (PNG/JPG) formats, colour and typography specifications, and a brand guidelines document. Everything comes in both print-ready and web-ready versions, so you're never stuck waiting on a file.

Do you only design logos, or the whole identity?

The whole identity. A logo on its own tends to fall apart the moment it meets a menu, a van or a website header, so colour, typography, layout rules and supporting assets are all part of the work.

Can you refresh an existing brand rather than start from scratch?

Yes. If there's recognition and goodwill in your current identity, a refresh that modernises it while keeping the equity is often the better commercial decision. We would agree up front how far the change should go.

How much does branding cost?

Every project is quoted individually on scope: the number of variants, whether print and signage artwork is needed, and how much supporting collateral comes with it. Work starts from £500. Send an outline and you'll get a fixed quote.

Can you take the brand straight into a website and print?

Yes, and it's usually the most efficient route. Branding, website design and development, and print and signage are regularly delivered as one joined-up project rather than three separate ones.

Often Paired With

Graphic Design: Visual assets for every touchpoint, digital and print.
Print & Signage: Print-ready artwork and production, managed end to end.
Website Design & Development: Custom-built sites that load fast, rank well and read clearly to AI assistants.

All Services

Branding & Identity: Complete brand identity systems covering logo design, colour palettes, typography and visual guidelines that give you a recognisable presence in your market.
Website Design & Development: Custom-built, SEO-optimised websites, from single-page landing sites to full platforms with content management, e-commerce and booking.
Application Development: Bespoke web and mobile applications, from internal business tools to SaaS platforms and consumer-facing apps for iOS and Android.
Graphic Design: Professional visual assets for digital and print, covering marketing collateral, social media graphics, UI/UX design and presentation materials.
Print & Signage: High-quality print design and production covering business cards, menus, flyers, brochures, signage, matchday programmes and promotional materials.
Digital Marketing & PPC: Digital marketing covering Google Ads, paid social and pay-per-click management, built to bring in enquiries rather than traffic for its own sake.
Email & Communications: Email marketing campaigns, newsletter systems and automated workflows that keep your audience engaged and your messaging consistent.
Data & Analytics: Data management, business intelligence and analytics, so you can see where your customers come from, what they cost and what to do next.
Content & Blog: Blog setup, content strategy and copywriting that builds authority, improves search rankings and gives your audience a reason to come back.
Business Consultancy: Strategic advisory for businesses at any stage, covering launch planning, growth strategy, partnerships, networking and technology adoption.

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