Digital Marketing & PPC

Paid campaigns measured on enquiries, not impressions.

Digital marketing covering Google Ads, paid social and pay-per-click management, built to bring in enquiries rather than traffic for its own sake.

What's Included

Google Ads search campaign build and management
Meta and paid social advertising
Keyword research and ongoing negative keyword management
Ad copy written and tested against search intent
Landing page design and build for campaign traffic
Conversion tracking across GA4 and Google Ads
Call assets and call tracking for phone-led businesses
Local SEO and Google Business Profile optimisation
Clear monthly reporting on spend, enquiries and cost per enquiry

About Digital Marketing & PPC

Most underperforming ad accounts aren't suffering from bad bidding. They're sending paid traffic to a page that doesn't answer the question the searcher asked, with no conversion tracking in place, so nobody can tell which half of the spend is working. Campaign work here starts by fixing the measurement and the destination, then the targeting.

That means proper keyword and negative keyword research, tightly themed campaigns, ad copy written against real search intent, landing pages built to convert rather than to look busy, and conversion tracking wired through Google Analytics 4 and Google Ads so every enquiry is attributable. Where the business runs on phone calls, as trades, salons, clinics and compliance services usually do, call assets and call tracking go in too. A form-only setup misses most of the demand.

I've run pay-per-click campaigns for a licensed asbestos removal company, a memorial heart health charity and a global online school, alongside the paid acquisition for my own ventures. Reporting is plain: spend, enquiries, cost per enquiry, and what changed this month.

Ideal For

Local service businesses competing for high-intent searches
Businesses already spending on ads with no clear return
Launches that need demand before organic rankings exist
Charities and organisations seeking reach on a controlled budget

How It Works

Audit and measurement: Existing accounts, tracking and landing pages reviewed first. Without reliable conversion data, everything after this is guesswork.
Strategy: Budget, geography and keyword themes agreed against a realistic cost per enquiry for your market.
Build and launch: Campaigns, ad groups, copy, extensions and landing pages built out, with negatives in place from day one.
Optimise and report: Ongoing search term review, bid and budget adjustments and creative testing, reported monthly in enquiries and cost rather than impressions.

Digital Marketing & PPC for Clients

Businesses in the client showcase that have had digital marketing & ppc delivered as part of their project.

CheckYourHeart: Memorial charity promoting heart health awareness.
Innox Waste: Licensed asbestos specialists running on a bespoke website and content system built to turn compliance-driven searches into booked surveys.
Janette Jordan: Houston-based estate agent.
Landlord Guru: Property management service for UK landlords.
The BOS (British Online School): Global online education platform offering flexible British curriculum to ages 5-16.

In My Own Ventures

Businesses from my own portfolio where this work was done first-hand rather than for a client.

JobRocket: Job Rocket is an emerging tech job board.
TeddyCuddle®: A hobby e-commerce platform co-owned with my mother, selling Build-a-Bear style kits for home assembly.

Pricing

Digital Marketing & PPC is quoted individually on scope, complexity and timeline, and there are no fixed packages. Work starts from £500.

Digital Marketing & PPC: Frequently Asked Questions

What budget do I need for Google Ads?

It depends on your market, geography and what a customer is worth to you. Competitive trades in a city cost far more per click than a niche service in a small area. Management fees are quoted separately from ad spend, and you pay Google directly, so you keep control of the account.

Do I own the Google Ads account?

Yes. Campaigns are built in an account you own, so the history, data and learnings stay with you if we ever stop working together.

Can you build landing pages for the campaigns?

Yes, and it usually makes the difference. Sending paid traffic to a generic homepage wastes a significant share of the budget. Landing page design and build is covered under website design and development.

Do you handle SEO as well as paid ads?

Technical and on-page SEO is part of every website build, and ongoing content work is covered under content and blog. Paid and organic work best together: paid buys visibility now, content compounds over time.

How do you report on performance?

Monthly, in plain terms: what was spent, how many enquiries it produced, what each enquiry cost and what was changed. No vanity metrics dressed up as results.

Often Paired With

Website Design & Development: Custom-built sites that load fast, rank well and read clearly to AI assistants.
Content & Blog: Content that ranks in search and gets cited by AI assistants.
Data & Analytics: Find out what's really happening in your business.

All Services

Branding & Identity: Complete brand identity systems covering logo design, colour palettes, typography and visual guidelines that give you a recognisable presence in your market.
Website Design & Development: Custom-built, SEO-optimised websites, from single-page landing sites to full platforms with content management, e-commerce and booking.
Application Development: Bespoke web and mobile applications, from internal business tools to SaaS platforms and consumer-facing apps for iOS and Android.
Graphic Design: Professional visual assets for digital and print, covering marketing collateral, social media graphics, UI/UX design and presentation materials.
Print & Signage: High-quality print design and production covering business cards, menus, flyers, brochures, signage, matchday programmes and promotional materials.
Digital Marketing & PPC: Digital marketing covering Google Ads, paid social and pay-per-click management, built to bring in enquiries rather than traffic for its own sake.
Email & Communications: Email marketing campaigns, newsletter systems and automated workflows that keep your audience engaged and your messaging consistent.
Data & Analytics: Data management, business intelligence and analytics, so you can see where your customers come from, what they cost and what to do next.
Content & Blog: Blog setup, content strategy and copywriting that builds authority, improves search rankings and gives your audience a reason to come back.
Business Consultancy: Strategic advisory for businesses at any stage, covering launch planning, growth strategy, partnerships, networking and technology adoption.

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