Content & Blog

Content that ranks in search and gets cited by AI assistants.

Blog setup, content strategy and copywriting that builds authority, improves search rankings and gives your audience a reason to come back.

What's Included

Keyword and topic research based on real search demand
Content strategy and publishing plan
Blog setup on your existing site or as part of a new build
Article and landing page copywriting
Service and location page copy for local search
On-page SEO: titles, meta descriptions, headings and image alt text
Internal linking that routes authority to your commercial pages
Article, FAQ and breadcrumb structured data
Answer-engine optimisation for AI assistants and AI search

About Content & Blog

Content is how a site earns rankings it didn't pay for. A page that answers a real question keeps bringing in visitors months after it was written, which is the opposite of an ad that stops the moment the budget does. It only works when the topics are chosen against real search demand and the pages are built to be found.

The work starts with research: what your market is searching for, what the existing results fail to answer, and which of those questions you are credibly placed to answer better. Articles and service pages are then written and published with the technical side handled, including heading structure, metadata, internal linking into your commercial pages and schema markup for articles and FAQs.

There's a second audience now, and it changes how content should be written. ChatGPT, Claude, Perplexity and Google AI Overviews increasingly sit between your customer and your website, and they favour content that states answers plainly, structures them clearly and marks them up so a machine can parse them without guessing. Answer-engine optimisation is built into the content I produce: direct answers, question-led headings, FAQ schema and crawlable prerendered markup.

Ideal For

Businesses relying entirely on paid traffic
Sites with a blog that has not been touched in years
Service businesses needing credible depth on what they do
Anyone who wants to be the answer AI assistants give

How It Works

Research: Search demand, competing results and content gaps mapped against what your business can credibly claim expertise in.
Plan: A prioritised list of pages and articles, each with a target query, an intent and a job to do in the funnel.
Produce: Writing and publishing, with headings, metadata, internal links and structured data handled as part of the page rather than afterwards.
Review: Search Console performance reviewed over time, with existing pages updated where they are close to ranking rather than endlessly adding new ones.

Content & Blog for Clients

Businesses in the client showcase that have had content & blog delivered as part of their project.

Fusion Club: Multi-site hybrid gym group in Portsmouth, Gosport and Southampton, running on a custom membership, events and merch platform.
Innox Waste: Licensed asbestos specialists running on a bespoke website and content system built to turn compliance-driven searches into booked surveys.

In My Own Ventures

Businesses from my own portfolio where this work was done first-hand rather than for a client.

Vibe Code Wiki: An open-source framework and knowledge base for guided software development with LLMs.
WhoDuzz: A local magazine created to advertise local businesses within the community.

Pricing

Content & Blog is quoted individually on scope, complexity and timeline, and there are no fixed packages. Work starts from £500.

Content & Blog: Frequently Asked Questions

What is answer-engine optimisation, and do I need it?

AEO means optimising so AI assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can read your pages and cite them accurately when someone asks a question your business answers. In practice that means stating answers directly, using question-led headings, adding FAQ and service structured data, and making sure your content is readable without JavaScript. If your customers start their research in an AI assistant, you need it.

How long before content affects rankings?

Search is a compounding channel rather than an instant one. It generally takes months rather than weeks, depending on how competitive your market is and how much authority your domain already carries. Paid campaigns are the right tool if you need enquiries this week.

Can you add a blog to my existing website?

Usually yes, depending on how your current site is built. Where a site cannot support content properly, that is a fair point to discuss whether a rebuild is the better investment.

Do you write the content, or just the strategy?

Both are available. Some clients want research, a plan and briefs to write against in-house. Others want the articles written and published for them.

Often Paired With

Website Design & Development: Custom-built sites that load fast, rank well and read clearly to AI assistants.
Digital Marketing & PPC: Paid campaigns measured on enquiries, not impressions.
Graphic Design: Visual assets for every touchpoint, digital and print.

All Services

Branding & Identity: Complete brand identity systems covering logo design, colour palettes, typography and visual guidelines that give you a recognisable presence in your market.
Website Design & Development: Custom-built, SEO-optimised websites, from single-page landing sites to full platforms with content management, e-commerce and booking.
Application Development: Bespoke web and mobile applications, from internal business tools to SaaS platforms and consumer-facing apps for iOS and Android.
Graphic Design: Professional visual assets for digital and print, covering marketing collateral, social media graphics, UI/UX design and presentation materials.
Print & Signage: High-quality print design and production covering business cards, menus, flyers, brochures, signage, matchday programmes and promotional materials.
Digital Marketing & PPC: Digital marketing covering Google Ads, paid social and pay-per-click management, built to bring in enquiries rather than traffic for its own sake.
Email & Communications: Email marketing campaigns, newsletter systems and automated workflows that keep your audience engaged and your messaging consistent.
Data & Analytics: Data management, business intelligence and analytics, so you can see where your customers come from, what they cost and what to do next.
Content & Blog: Blog setup, content strategy and copywriting that builds authority, improves search rankings and gives your audience a reason to come back.
Business Consultancy: Strategic advisory for businesses at any stage, covering launch planning, growth strategy, partnerships, networking and technology adoption.

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