Email & Communications

Campaigns, newsletters and automated email that lands in the inbox.

Email marketing campaigns, newsletter systems and automated workflows that keep your audience engaged and your messaging consistent.

What's Included

Branded, responsive email templates
Newsletter platform setup and list migration
List segmentation and tagging strategy
Automated workflows for welcome, onboarding, follow-up and re-engagement
Transactional email integrated with your site or application
Deliverability setup: SPF, DKIM and DMARC records
Campaign scheduling, sending and QA
Performance reporting on delivery, opens, clicks and unsubscribes

About Email & Communications

Email is the only audience you own outright. Social reach is rented, ad costs rise and search rankings move, but a list with permission behind it keeps working. The problem is that most businesses either never send anything, or send from a setup that quietly drops half of it into spam.

The work splits in two. Marketing email covers branded templates, newsletters, segmentation so people only get what's relevant to them, and campaign scheduling and reporting. Transactional and automated email covers the messages your systems send on their own: confirmations, receipts, password resets, booking and membership notifications and onboarding sequences, wired into your website or application so they fire reliably.

Deliverability gets handled properly either way. SPF, DKIM and DMARC configured on your domain, sending reputation considered, and content checked against the things that trip spam filters. There's no point writing a good campaign nobody receives.

Ideal For

Businesses sitting on a customer list they never email
Clubs, schools and membership organisations with regular updates
E-commerce and booking businesses needing automated follow-up
Anyone whose email currently lands in spam

How It Works

Audit: Current list, platform, sending domain and authentication records reviewed, alongside what you are legally allowed to send and to whom.
Setup: Platform configured, domain authenticated, list cleaned and segmented, and branded templates built.
Automate: Triggered workflows and transactional messages connected to your website or application and tested end to end.
Send and measure: Campaigns scheduled and sent, with reporting on what landed, what got opened and what produced a response.

Email & Communications for Clients

Businesses in the client showcase that have had email & communications delivered as part of their project.

Fusion Club: Multi-site hybrid gym group in Portsmouth, Gosport and Southampton, running on a custom membership, events and merch platform.
The BOS (British Online School): Global online education platform offering flexible British curriculum to ages 5-16.

In My Own Ventures

Businesses from my own portfolio where this work was done first-hand rather than for a client.

TeddyCuddle®: A hobby e-commerce platform co-owned with my mother, selling Build-a-Bear style kits for home assembly.
Enforcement.app: An end-to-end debt collection and enforcement platform for businesses and property owners across England and Wales.

Pricing

Email & Communications is quoted individually on scope, complexity and timeline, and there are no fixed packages. Work starts from £500.

Email & Communications: Frequently Asked Questions

Which email platform do you work with?

Marketing platforms are chosen to fit your list size, budget and how much automation you need. For transactional email sent by a website or application, a developer-grade sending service is wired directly into the build.

Why does my email keep going to spam?

Most often because the sending domain has no SPF, DKIM or DMARC records, or because mail is being sent from a free address rather than your own domain. Both are fixable, and both are part of the setup work.

Can you connect email to my website or app?

Yes. Enquiry notifications, confirmations, receipts and membership or booking emails are regularly built into sites and applications so they send automatically.

Can you write the campaigns as well as build them?

Yes. Copywriting is available alongside the build, and it overlaps with content and blog where the same messaging feeds your site.

Often Paired With

Digital Marketing & PPC: Paid campaigns measured on enquiries, not impressions.
Data & Analytics: Find out what's really happening in your business.
Content & Blog: Content that ranks in search and gets cited by AI assistants.

All Services

Branding & Identity: Complete brand identity systems covering logo design, colour palettes, typography and visual guidelines that give you a recognisable presence in your market.
Website Design & Development: Custom-built, SEO-optimised websites, from single-page landing sites to full platforms with content management, e-commerce and booking.
Application Development: Bespoke web and mobile applications, from internal business tools to SaaS platforms and consumer-facing apps for iOS and Android.
Graphic Design: Professional visual assets for digital and print, covering marketing collateral, social media graphics, UI/UX design and presentation materials.
Print & Signage: High-quality print design and production covering business cards, menus, flyers, brochures, signage, matchday programmes and promotional materials.
Digital Marketing & PPC: Digital marketing covering Google Ads, paid social and pay-per-click management, built to bring in enquiries rather than traffic for its own sake.
Email & Communications: Email marketing campaigns, newsletter systems and automated workflows that keep your audience engaged and your messaging consistent.
Data & Analytics: Data management, business intelligence and analytics, so you can see where your customers come from, what they cost and what to do next.
Content & Blog: Blog setup, content strategy and copywriting that builds authority, improves search rankings and gives your audience a reason to come back.
Business Consultancy: Strategic advisory for businesses at any stage, covering launch planning, growth strategy, partnerships, networking and technology adoption.

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